Full-funnel Campaign Management from awareness all the way through to retention
Online advertising campaign strategies
Are you a new start up business looking to test the waters advertising online? Or perhaps you’re already established and looking to maximize on what you’re already doing by increasing your advertising coverage? SMEs all over the North East are failing to tap into online advertising due to not knowing where to start. Others waste money on advertising over social media without knowing exactly what return they are receiving from their ads. Whatever your situation is, we can offer a variation in services which best suit your business needs. Services range from one off campaign set ups to full on campaign management and everything in between.
Campaign implementation for startups and small businesses operating in their first year especially, can often make or break a business. Digital advertising budgets in 2019 however, are set to reach the highest level to date, making it much more difficult for smaller businesses to survive. Many businesses spend money on advertising without fully understanding what they’re gain from it. Social media especially is crammed with advertising, making it harder for businesses to be noticed without a proper strategy in place. without the correct tools and knowhow, it is easy to waste money on advertising this way . . We can develop an advertising strategy for you or help you devise and implement your own which will avoid these risks. A correctly executed campaign can help you achieve objectives such as increasing sales and improving your bottom line.
Where we advertise
Market Solutions create and manage campaigns placed over the Google Search and Display Networks, Facebook, Instagram and LinkedIn platforms. We offer both text and display advertising strategically placed to best suit your business needs.
Full funnel campaigns
We create and implement full funnel campaigns, from awareness and lead generation to engagement, conversion and retention. For example, new startup businesses need to find an audience (awareness), grab their attention (engage), then convince them to buy (convert) and return (retain). Established businesses however, might only require a conversion objective strategy.
Whatever your marketing objectives are, we can create campaigns and one off adverts with measurable strategic objectives. Each campaign will be created with bespoke objectives depending on what part of the funnel your viewers are located in. Typical KPIs measured range from simple impressions and click through rates, to event tracking and bespoke conversion rates such as subscriptions.
What you get
A full service campaign strategy and implementation will include:
- Industry and market research (what works and what doesn’t).
- Creative strategy and advert production including asset purchase and licencing
- Campaign placement and optimisation
- Monthly reporting and insights
- Support and advice seven days a week
How you will be informed of your campaign performance
Monthly reports will keep you up-to-date and informed on the latest Key Performance Indicators. These reports will keep you in the loop on what return your campaigns are generating and will explain the month on month Return on Advertising Spend and how it is being optimised for maximum efficiency and return.
Being seen on the Google Search Engine Results Page, or SERPS, is really important to every business. Organic (unpaid) high positions often take time and careful management. Paid Google Search Campaigns push business ads to people searching for products or services you provide, heightening the chances of being seen without an organic high position. If you would like to improve the number of people which visit your website this is a great place to start.
All campaigns are developed and optimised to suit budget specifications bespoke to your business. Book a free consultation and give us more information to get a free quote.
Alternatively, if you’re not looking to commit to monthly management fees and would like a bespoke guide to how to do it yourself, maybe a Digital Appraisal and Strategy Guide is maybe more suited to your budget.