Web Vitals and how they relate to SEO

Web Vitals and how they relate to SEO

Congratulations, you own a website, you and the other two billion plus website owners out there. But what good is a website if it never gets seen!

After we have paid for our websites to be built by a Web Developer, often at a high expense depending where you go might I add, how do we ensure Google recognises our website and displays it to as many people as possible which are browsing for our product/service or brand? Well the short answer to that question is SEO. Search Engine Optimisation takes place both on your website and off it. Working on off-page SEO can be very time consuming and often involves striving to reach long term objectives, like increasing a website’s reputation, the level of traffic flowing to it, or increasing the number of quality links from other online sources which lead back to it (backlinks). On-page SEO concentrates more on optimising the HTML code and content on your website so as it’s more Google and UX (user experience) friendly.

While large organisations can afford to sign up to long term costs to have their website’s managed full time by a technical SEO team, Micro Businesses generally have a long way to go before they can comfortably afford large agency fixed contracts and prices. Which makes it very important that your website is developed with SEO in mind. Either that or the other option is you chip away at the issues yourself or hire a small agency like ourselves to do it for you at an hourly fee.

Google Rank

Google ranks websites based on various factors. One of the of the most prominent onpage technical factors however, is its load speed. Google has developed lots of web-based tools for Developers over the years. Core Web Vitals data can be easily accessed via the Google Search Console which monitors your website’s basic technical performance. The Pagespeed Insights tool located on it scores websites out of 100 across both desktop and mobile devices against three metrics; Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).

Load Speed

While site load speed is not the only factor you should consider when optimising your website, it should be one of the first and easiest to diagnose with these amazing tools from Google. Check out your scores and see if they meet the average benchmarks below.

LCP infographic



Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.




First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.

FID data inforgraphic

CLS inforaphic



Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.