Why digital is where it’s at
In 1990 Tim Berners-Lee, a name not many recognised by many considering, changed the lives of every human being on the planet with the largest leap in communicational breakthrough the world has ever seen, the invention of the World-Wide-Web.
The way we communicate, promote and even operate our businesses ever since then, has changed so dramatically that entire industries have seen the ends of what were once, solid, profitable business models. You only have to take a look at the world’s largest brands and where you find them online to understand the necessity of digital marketing.
Businesses which don’t adopt digital marketing methods into their business strategies and operations, are much much more lightly to fail in their first year. The ability to optimise bespoke budgets from day to day, makes digital marketing a much safer and more efficient route for SMEs and start-ups especially, when aiming to increase conversions, rather than running the risk of paying the high costs of failed advertising objectives via TV advertising. More and more businesses every day are adopting a more focused approach to their digital marketing strategies.
“The ad market in the UK has grown over the last 10 years from £17.4 billion to £21.4 billion spent in the UK. The market is growing but … digital has grown from 8% to 48%.”
(John Mew, Chief Executive Officer of the Internet Advertising Bureau UK).
A 2018 MDG survey identifies that half of Marketers report that social media alone has helped them; increase sales, grow partnerships, generate leads, develop fans, increase traffic and increase exposure. At the moment businesses are spending on average around 14% of their marketing budgets on social. This figure however, is expected to grow in the region of 20% within the next five years!